What happens when street art meets a luxury airline?
The pairing of a L.A. based street artist and the world of corporate jets may not seem an obvious one, but it’s certainly colourful. Luxury aviation company Vista Jet, bored of the traditional and sometimes staid approach to air travel, is radically making over its fleet of Bombardier aircraft for 2011.
As revealed at EBACE 2011 in Geneva in May, not only have the cabin interiors enjoyed a makeover (now including Christofle silverware and china, luxurious cashmere soft furnishings, eye-masks and socks and on-board snacks provided by Harvey Nichols) but the exterior has too.
The work of L.A. based street artist RETNA has been exhibited all over the world (including London, between 9th – 27th June 2011) but now he’s gone one step further and will be exhibiting above the world – about 50,000 ft above to be precise – after creating a unique work on the tail of one of VistaJet’s Global Express XRS aircraft, blending contemporary art with luxury travel.
Identified as a rising star in the world of contemporary art, RETNA’s work draws on an array of influences including Asian calligraphy, Incan and Egyptian hieroglyphics, Hebrew and Arabic script, traditional UK gang-style graffiti and the tagging seen in Los Angeles since the 1970’s. His current Hallelujah World Tour is sponsored by Vista Jet and Bombardier and includes his first UK solo exhibition at The Old Dairy in London from 9th June to 27th June.
RETNA: The Hallelujah World Tour
The Old Dairy, 7 Wakefield St, London, WC1N 1PB
9 June – 27 June 2011
Admission is free.